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Studio ANRK is run by Anrick Bregman, an award-winning Director and Product Designer with 15+ years experience. Having developed products and content across wearable technology, AR and VR, live-action and VFX, apps and web, we specialize in translating complex technical ideas into natural, meaningful human experiences.

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ATTRACTION

An Interactive Anime

Attraction was a unique interactive anime commissioned by the French Ministry of Health to discourage teenagers from smoking.

Anrick collaborated with the anime production house Studio 4°C, with legendary director Koji Morimoto of Akira and Animatrix fame taking control of the animation personally, with Unit9 handling all interactive production.

Screenshot of Hiro, Koichi, and Ren, three Tokyo teenagers sneaking into a nightclub

Attraction follows the story of three Tokyo teenagers, Hiro, Koichi and Ren, who try to sneak into a nightclub. During the 12 minutes of animation that unfolds, you follow them closely and help them make key decisions, as they slowly discover that life as an adult isn't as fun as they might have expected.

Webcam-based interaction mechanic from Attraction, tracking users' eyes and nose

Interactions are a seamless part of the story, and link with the linear narrative. You help the kids make decisions and face the consequences. We worked with very early webcam technology, exploring movement capture by tracking the users eyes and nose.

Tokyo nightlife setting in Attraction, showing vibrant neon lights and youth culture influences

We incorporated this, and other interactive mechanics such as color detection, into the story so players feel engaged and involved at pivotal moments.

A screenshot of a blue and white smoking ad, shown inside Attraction, featuring a mysterious woman who invites the kids into the nightclub

From a narrative perspective,the three kids are tempted by the glamour of Tokyo nightlife, and the cool imagery that is involved with that.

Hiro experiencing the hidden dangers of the nightclub environment in Attraction as the smoke reveals the ugliness of all the people partying

But the nightclub environment reveals a hidden layer, which is revealed to them as they get sucked into the energy of people on the dancefloor.

  • A wide shot of a Tokyo street at night, glowing with neon lights and large billboards, setting the scene for the interactive story of Attraction
  • Inside a surreal nightclub, Ren stands frozen as the atmosphere shifts—abstract lights and shapes swirl around them, hinting at the club’s hidden dangers
  • A scene from Attraction showing a branching choice, where players must decide what action the characters should take next
  • The Boss of the nightclub, a large monsterous figure, blows cigarette smoke over the crowd framed by flashing strobe lights
  • A production sketch by Koji Morimoto of Hiro, Ren and Koichi
  • A production sketch by Koji Morimoto of visitors to the nightclub smoking on a couch
  • Production sketches by Koji Morimoto of Ren in various poses
  • A production sketch by Koji Morimoto of the mystherious lady that invites the kids to visit the club
Alt

In the end Hiro, Koichi and Ren make it out of the nightclub but they are shaken by what they experienced. But who was that mysterious lady who invited them in the first place?